First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.

Future Trends of Digital Marketing in India

  • 72% marketers believe that traditional model of marketing is no longer sufficient
  • Company revenue driven by internet marketing will get increased by 30%
  • In 2017, 80% businesses will increase their digital marketing budget

5 key channels that will pay key role in deciding future of digital marketing in India

  • SEO Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Video Marketing
  • Email Marketing

Search Engine Optimization (SEO)

SEO is the art and science of optimizing web pages to be found by the search engines like Google, Yahoo, and Bing etc. to show the website in the top ten searching results.

Reasons to Choose SEO as Your Career:

  • High demand for SEO services
  • A LOT of people have made a successful SEO career
  • Search Engine Optimizers make Good Money
  • Lots of Learning
  • SEO is already recognized as a career

 Why SEO industry is growing?

  1. Increased use of Search Engines.
  2. Large brand advertisers are using SEO actively in India & Internationally.
  3. Traditional or Direct marketers are increasingly adopting SEO.
  4. Growth in the number Mobile web searches
  5. Is more trustworthy than Ads.
  6. Google are fast evolving and also making demographic.

SEO Salary & Benefits

  • In Asian countries like India the average salary for SEO is in between Rs 1.8 lacs – Rs 4 lacs per year for entry level.
  • Online industry is growing everyday with thousands of job openings in the Digital marketing.
  • SEO is playing a vital role in bringing the visitors to the website as one of the most happening areas.
  • Every website is looking to procure SEO services for itself either internally or externally depending on its budgets and expertise at hand.
  • SEO has very bright future for you if you have great analytic skills, dynamic, updated with the latest trend in the field and passion for creative marketing strategy.

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